003 How the learnings in her business have led her down a new path, with Nic Mucedola
This episode is an interview with Nic Mucedola. Nic is a Mum to 3 children and runs her business, In Craft Corner, making personalised tag blankets, keepsake gifts from old clothes and other baby items, and now also supports other Women with crafting businesses to understand the importance of marketing. I spoke to Nic about some of the challenges that she has faced juggling business and Motherhood, and she shared some insights with me as to how she has worked through these challenges. Here are some of the key takeaways from this episode:
- The decision to move from employment to self-employed as she always wanted to be at home for the children.
- The importance of Marketing in your business and learning as you go
- SEO as the long game.
- Relationship building by telling stories in email marketing.
- Nic talked about deep dive into mindset work, aligning work to her personal values. “If I had known 8 years ago, I would have worked on my mindset from the beginning”.
- Learning new skills & tools to develop, grow In confidence and push herself out of comfort zone.
- How she manages the guilt and constant pull between business and children.
- Managing expectations by only aiming to achieve a couple of tasks from your to do list, each day. Remember that small steps in the right direction are more realistic than getting loads done.
- Done is better than perfect.
Grow your Handcraft Business (FB Group)