004 How to get your Business out there
Today’s episode is a short introduction to some basic marketing concepts. In this episode, Kate discusses the importance of getting your messages in the right place to be seen/heard by your target market. There is an overview of Touchpoints, of the importance of delivering value, building trust and being relatable, and why people buy from people.
Kate also touches on what Content Marketing is, and how Customer experience can be a marketing tool of it’s own.
Find the Business Planning Challenge here
Books mentioned during this interview: